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Spotlight Podcast - Episode 20 - "Coming Soon" Listings... Helpful or Hurtful?

by Linas Kilius | September 22, 2016


On today’s show, we’re going to be discussing a newer practice that’s been cropping up in the real estate industry of late, especially in the hotter markets. Promotion of your listings before putting them on MLS. These listings are often presented as ‘Coming Soon’ in attempt to attract interest, and potentially sell your client’s home prior to putting it on the market to save on commission.

Is this in everyone’s best interests? Does this potentially prevent your client from getting proper market value for their listing? How do you best leverage this strategy to maximize the value of the home? We discuss all of these questions, along with addressing some more recent news on the success of the Vancouver foreign buyer's tax in the show.

APP OF THE WEEK

Collaborate is a system implemented by the Toronto Real Estate Board that could potentially be a game changer for the industry. In a world where access to listing information online is quick and easy, home buyers are often finding properties they are interested on their own. Collaborate helps salespeople get more involved in the buying process with their buyers, bringing the real estate salesperson back into the process. This is a great tool, and one that you should present to your local board for integration.


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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.

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