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Spotlight Podcast - Episode 35 - How to Handle Commercial Listings

by Linas Kilius | March 24, 2017

Most agents don’t deal with commercial real estate transactions on a regular basis. Every commercial listing has its nuances, and even agents that specialize in specific types of commercial listings can take years to become experts in their field.

Commercial agents deal with niche industries, restricted buyer pools, governmental restrictions and regulation, intricate business financial statements and projections... The information required to deal with all of this can be overwhelming.

If...

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Spotlight Podcast - Episode 34 - Online Agent Reviews

by Linas Kilius | March 9, 2017

Online reviews have changed the way that consumers shop for products. Whether you’re buying a new TV, renting a room at a hotel you’ve never been to, or dining out at a new restaurant, it’s highly likely that you did your research online before making your purchase. Are there any reviews of the TV online? what’s the hotel’s rating on TripAdvisor? What are people saying about that restaurant on Yelp?

This begs the question, what are home buyers and sellers doing online to check on, or compare...

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Spotlight Podcast - Episode 33 - The Crazy Toronto Market

by Linas Kilius | February 16, 2017

Saying the real estate market has been hot for the past few years is an understatement. We’ve seen unprecedented growth in most markets across Canada in both volume and housing prices. We’ve also heard for years that we’re creating a real estate bubble that will inevitably burst, however, the market continues to be hot, and despite the doom and gloom, many experts are predicting a more gradual market slowdown.

Now that we’re a couple of months into 2017, what is happening in the hot markets...

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Spotlight Podcast - Episode 32 - Staging Your Listings

by Linas Kilius | February 7, 2017

First impressions are important. But, how important are they when you’re trying to sell a home? It can be tedious and time consuming to renovate or stage a home prior to sale. When the market is hot, and you know the listing is going to sell within days, is it worth the trouble for you or your client to put the effort in to improve the initial opinion of prospective buyers?

If you’re going to spend your or your client’s money on staging and renovation, how much do you spend? At some point,...

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Spotlight Podcast - Episode 31 - Is Print Dead?

by Linas Kilius | January 19, 2017

We’ve all heard it over the past 15 years…. Print is dead. Or is it? Online advertising is certainly a powerful tool when used effectively, but print marketing can still be used very effectively. Print marketing is great for selectively farming areas and developing name recognition.

Brand marketing can be expensive, and the value of this type of marketing may take months or years to bear fruit. So is it worth the cost? There are endless ways that you can put money into print marketing....

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