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Spotlight Podcast - Episode 45 - Geographical Farming

by Linas Kilius | October 4, 2017


This week we’re going to continue our discussion on the “Pillars of your Business”, setting up the foundation of what’s required to have that solid foundation for success and growth as a real estate salesperson.

Now that you’ve got your sphere of influence setup, you’re actively engaging in open houses and you have some money coming in, the next logical business decision you need to make is where you spend your money to continue your growth.

The third pillar that we’re going to be talking about on today’s show is Geographical Farming. There is so much emphasis put on generating leads and maintaining relationships through connected methods like email marketing... but we shouldn’t lose sight of the physical. The tried and true method of farming a geographic area. It’s a method that’s been used by agents for decades, and with good reason. That being said, geographical farming doesn’t have to be limited to the physical, as an agent you can also take advantage of virtual geographical farming.


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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.

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