The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
The real estate market over the past couple of months has been anything but predictable. We’ve seen drastic price swings in areas as there have been large shifts in supply and demand, especially in many pockets in the Greater Toronto Area. Through the Spotlight Marketing Program, we’ve seen a record number of price changes on listings over the past month, just yesterday, Eryn and I were discussing a listing that came to the market with one price, had a price reduction a week later, and then had a price increase a couple weeks after that.
The market can be so price volatile that it can be difficult as a real estate agent to assess the value of a home. When home prices are in constant motion, past sales data from comparable properties may be outdated after even a couple of weeks. So how can you confidently price a home in a market like this?
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | May 22, 2017
Real estate agents and their clients rely on professional home inspections to make crucial home purchasing decisions. It’s one of the most common conditions in the offer of purchase and sale for a good reason, you want an expert to look over the large financial commitment your client is making to make sure that they have all of the information available to them before the offer goes firm.
But did you know that until recently only BC and Alberta were the only two provinces to regulate Home Inspectors...read more...
by Linas Kilius | May 11, 2017
You’re a new agent. This business can be daunting to get started in… You’ve got the drive, but little experience, very few leads and the feeling that you’re a fish out of water. Who do you turn to? Brokers, management and trainers are great resources, but what about your peers? Other agents at your office are invaluable assets when starting out in real estate, so how do you leverage them as a resource?
On the flip side, if you’re an experienced agent, how can you utilize new agents to help...read more...
by Linas Kilius | April 20, 2017
Advertising on the internet can be a daunting task. Most agents don’t know where to start… Some might first look towards Google and advertising through AdSense, but is that really the best way to spend your money? Social media networks, particularly Facebook, have grown drastically over the past few years on the back of advertising revenue. As it turns out, Facebook is a great platform for generating leads and improving your exposure.
But how do you advertise on Facebook, and how do you most...read more...
by Linas Kilius | March 31, 2017
We all know that farming a neighbourhood can be a great source of leads. We also know that farming an area is tedious, time consuming and can take months or even years before you get any tangible return on that investment.
How are you farming your neighbourhood? Doorknocking? Sending out postcards to the area? What about getting involved in the community? Hosting community events, sponsoring community events, volunteering at community events, general networking in the community among residents...read more...