The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
Most agents don’t deal with commercial real estate transactions on a regular basis. Every commercial listing has its nuances, and even agents that specialize in specific types of commercial listings can take years to become experts in their field.
Commercial agents deal with niche industries, restricted buyer pools, governmental restrictions and regulation, intricate business financial statements and projections... The information required to deal with all of this can be overwhelming.
If you have a seller interested in using you for a commercial transaction, where do you start? Do you try and tackle these hurdles yourself, or is there a more elegant solution. Sit back and listen to our discussion on the topic.
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | March 9, 2017
Online reviews have changed the way that consumers shop for products. Whether you’re buying a new TV, renting a room at a hotel you’ve never been to, or dining out at a new restaurant, it’s highly likely that you did your research online before making your purchase. Are there any reviews of the TV online? what’s the hotel’s rating on TripAdvisor? What are people saying about that restaurant on Yelp?
This begs the question, what are home buyers and sellers doing online to check on, or compare...read more...
by Linas Kilius | February 16, 2017
Saying the real estate market has been hot for the past few years is an understatement. We’ve seen unprecedented growth in most markets across Canada in both volume and housing prices. We’ve also heard for years that we’re creating a real estate bubble that will inevitably burst, however, the market continues to be hot, and despite the doom and gloom, many experts are predicting a more gradual market slowdown.
Now that we’re a couple of months into 2017, what is happening in the hot markets...read more...
by Linas Kilius | February 7, 2017
First impressions are important. But, how important are they when you’re trying to sell a home? It can be tedious and time consuming to renovate or stage a home prior to sale. When the market is hot, and you know the listing is going to sell within days, is it worth the trouble for you or your client to put the effort in to improve the initial opinion of prospective buyers?
If you’re going to spend your or your client’s money on staging and renovation, how much do you spend? At some point,...read more...
by Linas Kilius | January 19, 2017
We’ve all heard it over the past 15 years…. Print is dead. Or is it? Online advertising is certainly a powerful tool when used effectively, but print marketing can still be used very effectively. Print marketing is great for selectively farming areas and developing name recognition.
Brand marketing can be expensive, and the value of this type of marketing may take months or years to bear fruit. So is it worth the cost? There are endless ways that you can put money into print marketing....read more...