The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
It’s almost the end of the year, snow is blanketing a solid chunk of Canada, everyone is rushing about getting ready for the holidays. Naturally, during this time of year, the real estate market starts to slow down.
With this drop in business, agents often find that this is the perfect time to organize their business by planning for the new year. Develop a business strategy that will help them increase their earnings in the new year. Maybe this is also a good time to reflect over the previous year and evaluate your business decisions. What did I do right? What did I do wrong? What would I have done differently?
On today’s show, we’re going to be talking about just this. Developing your business plan for the upcoming year, and good strategies for deciding where to spend your time, effort and money to best help grow your business.
Eryn's Business Plan Template:
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | December 7, 2016
On today’s show, we’re going to be talking about the advantages and disadvantages of creating a brokerage within a brokerage. Creating your own satellite office within the brokerage, perhaps incorporating your "brokerage within a brokerage" to benefit from the tax advantages that come along with incorporation. Are these good ideas that will save you money and grow your business in the process? The answer isn’t as clear cut as you would think. Eryn and Linas discuss this topic and where best to...read more...
by Linas Kilius | November 24, 2016
On today’s show, we discuss video content on the web. Video media has become increasingly popular all across the Internet as it becomes easier and more accessible for people to create content. Facebook, YouTube, Twitter and various other social media platforms are seeing drastic increases in the amount of video being created, produced and consumed by the general public.
As a real estate agent, what's the best way to take advantage of this demand for video content? How would you get started...read more...
by Linas Kilius | November 17, 2016
On today’s show, we’re going to cover a topic that has recently come into the limelight with a recent exposé by the CBC. A couple of weeks ago, CBC released a story where they showed the results of their undercover investigation. They sent in consumers posing as prospective buyers without representation. These people were recording both video and audio of the conversation with the listing agent, and it showed that 6 out of the 10 listing agents that were caught on tape were in clear violation...read more...
by Linas Kilius | November 9, 2016
So we unfortunately don't have a show this week, and for that we apologize. However, the reason is a good one. We would like to send out our best wishes to my regular co-host Eryn Richardson with regards to the birth of his new son.
We will be back to our regularly scheduled programming during the week of November 14, and we've got some exciting news to cover with the recent news coming out of Ontario regarding realtor abuse of multiple representation arrangements. It'll be an exciting show,...read more...