The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
In our most recent episode we talk about something that all agents want.... leads. We delve into some strategies on how to effectively get more leads, and more importantly, the best way to handle and convert incoming leads to make sure you're spending your money on acquiring online leads effectively.
There's no one better to discuss this topic with than our guest on the show, Paul Baron. Paul is the broker of record and owner of the #1 CENTURY 21 firm in Canada by both production and units. Paul heads 9 branch offices and 6 satellite offices with over 680 Sales Representatives and Brokers located throughout Toronto and surrounding areas.
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | October 6, 2016
On this week's show we cover two main topics. Eryn and Linas discuss the recent news coming out of Ottawa to "address factors that could lead to excess risk" in the real estate industry. We focus on the two main financial policies soon to be implemented federally: making the "stress test" for mortgage approval more rigorous and closing the loophole where foreign owners could claim a capital gain tax credit on home sales in Canada.
The second segment on the show discusses real estate virtual...read more...
by Linas Kilius | September 29, 2016
On this week's show, we discuss strategies for setting up and executing your professional presence on the web. We emphasize the importance taking advantage of your fully featured and well designed (might I add free?) century21.ca website. We also discuss a variety of other topics, including generating content for your site(s), improving your websites' performance for search engines as well as purchasing multiple websites for the purpose of generating leads.
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by Linas Kilius | September 22, 2016
On today’s show, we’re going to be discussing a newer practice that’s been cropping up in the real estate industry of late, especially in the hotter markets. Promotion of your listings before putting them on MLS. These listings are often presented as ‘Coming Soon’ in attempt to attract interest, and potentially sell your client’s home prior to putting it on the market to save on commission.
Is this in everyone’s best interests? Does this potentially prevent your client from getting proper...read more...
by Linas Kilius | September 9, 2016
The listing presentation. Even if you’re a brand new agent, you’ve likely got one. Listing presentations come in all sorts of colours and flavours, but what makes for a good one? What are the common pitfalls that most agents find themselves in when crafting, or giving a listing presentation?
On today's show, Eryn goes over the best ways to craft a listing presentation, and more importantly, how important it is to be flexible and adaptable while presenting. If you're a new agent or an experienced...read more...