The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.

This podcast is not an official podcast of CENTURY 21 Canada^TM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 Canada^TM or its representatives.

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Advertising on the internet can be a daunting task. Most agents don’t know where to start… Some might first look towards Google and advertising through AdSense, but is that really the best way to spend your money? Social media networks, particularly Facebook, have grown drastically over the past few years on the back of advertising revenue. As it turns out, Facebook is a great platform for generating leads and improving your exposure.

But how do you advertise on Facebook, and how do you most effectively spend your money to create those coveted leads? On today's show we talk about paid advertising on Facebook and some strategies all agents should be implementing to get the most out of this social media network.

We also discuss recent news coming out of Toronto. To curb the hot housing market in Southern Ontario, the Ontario government has decided to institute a 15 per cent home purchasers tax as well as some policies meant to ease rental affordability in Toronto. We discuss the implications of these policy changes and how they will affect real estate agents in the area.

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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.