Spotlight


English - Français

Recent Blog Posts

Spotlight Podcast - Episode 32 - Staging Your Listings

by Linas Kilius | February 7, 2017

First impressions are important. But, how important are they when you’re trying to sell a home? It can be tedious and time consuming to renovate or stage a home prior to sale. When the market is hot, and you know the listing is going to sell within days, is it worth the trouble for you or your client to put the effort in to improve the initial opinion of prospective buyers?

If you’re going to spend your or your client’s money on staging and renovation, how much do you spend? At some point,...

read more...

Spotlight Podcast - Episode 31 - Is Print Dead?

by Linas Kilius | January 19, 2017

We’ve all heard it over the past 15 years…. Print is dead. Or is it? Online advertising is certainly a powerful tool when used effectively, but print marketing can still be used very effectively. Print marketing is great for selectively farming areas and developing name recognition.

Brand marketing can be expensive, and the value of this type of marketing may take months or years to bear fruit. So is it worth the cost? There are endless ways that you can put money into print marketing....

read more...

Spotlight Podcast - Episode 30 - Door Knocking

by Linas Kilius | January 12, 2017

Door knocking… Most agents would love to do just about anything other than door knocking. Homeowners have a built up barrier for any solicitor that comes knocking on their door that you have to penetrate to make this prospecting technique effective. It can be frustrating and demoralizing, but only if you aren’t doing it properly.

It turns out that this traditional method of prospecting can be very effective if done properly. It doesn’t have to be tedious, it doesn’t have to be thankless. It...

read more...

Spotlight Podcast - Episode 29 - Real Estate Investing

by Linas Kilius | January 5, 2017

If you’re listening to this show, there’s a good chance you’re in the real estate industry. Being in this industry, it’s very likely that you or one of your clients have considered investing in real estate. If your client asks you whether or not it’s a good idea to invest in real estate, what’s your answer? Being in sales, it’s probably ‘yes’, but it shouldn’t be so simple. There is a spectrum of types of real estate investments, and some are better suited for your clients than others.

So...

read more...

Spotlight Podcast - Episode 28 - Planning for the Year Ahead

by Linas Kilius | December 22, 2016

It’s almost the end of the year, snow is blanketing a solid chunk of Canada, everyone is rushing about getting ready for the holidays. Naturally, during this time of year, the real estate market starts to slow down.

With this drop in business, agents often find that this is the perfect time to organize their business by planning for the new year. Develop a business strategy that will help them increase their earnings in the new year. Maybe this is also a good time to reflect over the previous...

read more...

Privacy Policy | Terms of Use

® trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. © 2017 Century 21 Canada Limited Partnership

Spotlight™, and all related graphics are trademarks of Homeania Corporation.

© 2017 Homeania

Homeania
CENTURY 21 Business Benefits