The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
Advertising on the internet can be a daunting task. Most agents don’t know where to start… Some might first look towards Google and advertising through AdSense, but is that really the best way to spend your money? Social media networks, particularly Facebook, have grown drastically over the past few years on the back of advertising revenue. As it turns out, Facebook is a great platform for generating leads and improving your exposure.
But how do you advertise on Facebook, and how do you most effectively spend your money to create those coveted leads? On today's show we talk about paid advertising on Facebook and some strategies all agents should be implementing to get the most out of this social media network.
We also discuss recent news coming out of Toronto. To curb the hot housing market in Southern Ontario, the Ontario government has decided to institute a 15 per cent home purchasers tax as well as some policies meant to ease rental affordability in Toronto. We discuss the implications of these policy changes and how they will affect real estate agents in the area.
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | March 31, 2017
We all know that farming a neighbourhood can be a great source of leads. We also know that farming an area is tedious, time consuming and can take months or even years before you get any tangible return on that investment.
How are you farming your neighbourhood? Doorknocking? Sending out postcards to the area? What about getting involved in the community? Hosting community events, sponsoring community events, volunteering at community events, general networking in the community among residents...read more...
by Linas Kilius | March 24, 2017
Most agents don’t deal with commercial real estate transactions on a regular basis. Every commercial listing has its nuances, and even agents that specialize in specific types of commercial listings can take years to become experts in their field.
Commercial agents deal with niche industries, restricted buyer pools, governmental restrictions and regulation, intricate business financial statements and projections... The information required to deal with all of this can be overwhelming.
by Linas Kilius | March 9, 2017
Online reviews have changed the way that consumers shop for products. Whether you’re buying a new TV, renting a room at a hotel you’ve never been to, or dining out at a new restaurant, it’s highly likely that you did your research online before making your purchase. Are there any reviews of the TV online? what’s the hotel’s rating on TripAdvisor? What are people saying about that restaurant on Yelp?
This begs the question, what are home buyers and sellers doing online to check on, or compare...read more...
by Linas Kilius | February 16, 2017
Saying the real estate market has been hot for the past few years is an understatement. We’ve seen unprecedented growth in most markets across Canada in both volume and housing prices. We’ve also heard for years that we’re creating a real estate bubble that will inevitably burst, however, the market continues to be hot, and despite the doom and gloom, many experts are predicting a more gradual market slowdown.
Now that we’re a couple of months into 2017, what is happening in the hot markets...read more...