The Spotlight podcast is THE podcast for CENTURY 21® agents in Canada. The show is hosted by Eryn Richardson (Broker and General Manager with CENTURY 21 Heritage Group Ltd.) and Linas Kilius (head of business development at Homeania) and covers important topics and news concerning CENTURY 21® brand and the real estate industry in Canada. Our podcast is available in both video and audio-only formats.
This podcast is not an official podcast of CENTURY 21 CanadaTM, and the views expressed by the hosts or guests of the show do not necessarily reflect the views of CENTURY 21 CanadaTM or its representatives.
Door knocking… Most agents would love to do just about anything other than door knocking. Homeowners have a built up barrier for any solicitor that comes knocking on their door that you have to penetrate to make this prospecting technique effective. It can be frustrating and demoralizing, but only if you aren’t doing it properly.
It turns out that this traditional method of prospecting can be very effective if done properly. It doesn’t have to be tedious, it doesn’t have to be thankless. It can get you a significant number of leads, and maybe even... dare I say it? A little enjoyable.
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This podcast was brought to you by the Spotlight™ marketing program. An exclusive marketing package available only to CENTURY 21® agents in Canada. Spotlight provides agents with a comprehensive internet marketing strategy for their listings. We provide high quality HDR photography, stunning HD video tours, a cutting edge responsive website, and an extensive advertising system that will help sell your listings faster, sell them for more money, impress your clients and generate leads. Find out why so many top agents are using Spotlight by visiting spotlight.century21.ca today.
by Linas Kilius | January 5, 2017
If you’re listening to this show, there’s a good chance you’re in the real estate industry. Being in this industry, it’s very likely that you or one of your clients have considered investing in real estate. If your client asks you whether or not it’s a good idea to invest in real estate, what’s your answer? Being in sales, it’s probably ‘yes’, but it shouldn’t be so simple. There is a spectrum of types of real estate investments, and some are better suited for your clients than others.
by Linas Kilius | December 22, 2016
It’s almost the end of the year, snow is blanketing a solid chunk of Canada, everyone is rushing about getting ready for the holidays. Naturally, during this time of year, the real estate market starts to slow down.
With this drop in business, agents often find that this is the perfect time to organize their business by planning for the new year. Develop a business strategy that will help them increase their earnings in the new year. Maybe this is also a good time to reflect over the previous...read more...
by Linas Kilius | December 7, 2016
On today’s show, we’re going to be talking about the advantages and disadvantages of creating a brokerage within a brokerage. Creating your own satellite office within the brokerage, perhaps incorporating your "brokerage within a brokerage" to benefit from the tax advantages that come along with incorporation. Are these good ideas that will save you money and grow your business in the process? The answer isn’t as clear cut as you would think. Eryn and Linas discuss this topic and where best to...read more...
by Linas Kilius | November 24, 2016
On today’s show, we discuss video content on the web. Video media has become increasingly popular all across the Internet as it becomes easier and more accessible for people to create content. Facebook, YouTube, Twitter and various other social media platforms are seeing drastic increases in the amount of video being created, produced and consumed by the general public.
As a real estate agent, what's the best way to take advantage of this demand for video content? How would you get started...read more...